Target is the first italian game about simulated application of a geo-demographic system of market segmentation. It is based upon commercial opportunity: not only sell items, but sell them at higher price. From 2 to 6 players compete with selling abilities to achieve better commercial opportunities. The main board represnts a virtual city and is segmented into 3 areas: Center, Suburbs and Hinterland. Different areas have different customers... and different customers need different goods. (user summary from original booklet)