Pitch It! - Who's Got the Million Dollar Idea? is a dynamic and social game requiring blissfully creative nonsense, but also a keen eye and sharp ear for what’s marketable. It is both fun and challenging! You are charged with the task of selling conventional products to unconventional clientele. HOW TO PLAY A combination of ‘What?’ card (product) and ‘Who?’ card (target audience) is picked. The goal for you (or your team) is to sell the ‘what’ to the ‘who’. For example, ‘potting soil’ needs to be sold to ‘police officers’, or ‘bath toys’ to ‘bankers’, or ‘sunscreen lotion’ to ‘NASCAR fans’…you get the idea. Summon your creative mojo to come up with a catchy idea for product title, slogan, and logo. Then pitch your best ideas to your friends. After that, sit back and listen to what others have done. Vote for the best idea presented – it may be yours, but nobody can vote for themselves. The winner of the most votes gets the $1 Million prize for that round. Play more rounds until someone reaches the ultimate goal of $5 Million.