From the box: BRAIN GAME is an exciting memory game. The cards show well-known landmarks - but each card only shows half the picture. The object of the game is to find the matching pairs. To start, place all the cards face down on the table. Each player in turn turns 2 cards face up. If they make a pair (they are the two halves of the same picture) that player takes the two cards and scores one point. If they do not form a pair, the two cards are turned face down once again and the next player takes a turn. The game continues until all the matching pairs are found and the player with the most pairs wins the game.