Each player begins with $300, a delivery truck to be used as a pawn, and eight cones which match the color of the delivery truck chosen. The truck begins the game on the corner of the matching color of the game board. In turn, a player rolls the six-sided die and moves the delivery truck around the game board clockwise. After following the instructions on the space, a player has five options: 1. Buy ice cream from the bank at the prices printed on the current Inventory Price Card. 2. Sell ice cream back to the bank $100 plus the bonus earned for having chains of shops on the game board. 3. Build one store for $400. 4. Pay a competitor to force a sale of a store from that competitor of $600. 5. Pass. Play continues until one player can be declared the winner by having eight stores and $3000 in cash.