Where's the beef is a combination roll and move/memory game. Food tiles are randomly placed faced down on the board, a Big Bun restaurant, which is the layout of a typical Wendy's. Players take turns moving through the restaurant. When they come across a face down tile they can secretly look at it. Some tiles prescribe certain actions. Others are food, and have no effect. Afterward the player returns the tile to the original position. The object is to be the first player to find the 4 hidden The Beef tokens. When a player believes he knows the locations, he or she announces it, and attempts to flip over all 4 beef tiles. Failure to do so results in a loss, success results in a win.