Discovering something special in every-day life and transforming it creatively – with the new memo game What is this? and a bit of skill anyone can achieve it. With motives by the renowned children's book illustrator Antje Damm, MeterMorphosen is finally introducing a memo game for children that is more challenging than the usual memo games as its pairs consist of two different motives. When you find everyday items like carrots, a clothespin or soap on the sturdy memo cards, the question is: What is this? With the matching second card, these every-day objects are transformed into animals: a sausage becomes a dachshund, and a popsicle unexpectedly turns into a penguin. The 24 pairs of What is this? promote associative thinking and thus support intelligence development through effortless play. This memo game is not only an assembly of marvellous ideas, but also an encouragement to examine the world more closely, to get creative and to use one's imagination.