Urbs & Civitas introduces the fundamental concepts of street addressing in the urban context all the while demonstrating the importance of its derived benefits: revenue generation, crime reduction, increased commerce & tourism, improved public health & safety, and good governance. Integrating street addressing as the foundational tool in the urban management process, Urbs & Civitas then progresses by assigning much importance to continued infrastructure development. Game play emphasizes strong player interaction and management skills by balancing revenue generation versus maintenance costs and promotes the advantages of street addressing through ongoing civic improvement.