The object of the game is to accumulate the greatest number of "sales" (points) by completing sales of insurance to prospective clients. Universal Life was specifically designed to be played by financial security advisors of the AXA insurance company. This roll-and-move game has a predetermined course for each player to follow. Along the course, each player will encounter "clients", who will ask questions of the financial security advisor. Correctly answering the questions by providing sound advice and suggesting products will result in "sales" -- and points. The game play is straightforward: each player, in turn, spins the wheel and moves his token the number of spaces indicated on the wheel. When a player lands on a coloured space, the player to the right must pick a card from the corresponding stack and read the question on the back of the card. If the player answers correctly, he has made a "sale" -- and gets one point. After having completed the course, the player who has accumulated the largest number of "sales" (points) is the winner.