A Trip to Cadbury's Game is an promotional advertising game produced by Cadbury's Chocolate in Australia during the 1960s. The object of the game is to be the first player to arrive at the Cadbury's Chocolate factory in Tasmania, Australia. Players roll a dice and move their colored token the number of spaces along roads around the Cadbury factory. Certain spaces link these concentric roads to smaller inner roads that is repeated until the final innermost road leads to the factory. Hazards encountered along the way can send players back to the start or miss a turn.