The Clinic is a psychological quiz game based on celebrity and popular culture, ideally for use as a party game. The Clinic's gameplay is similar to psychological profile quizzes found in magazines, where players answer a series of multiple choice questions and eventually arrive at a set psychological profile at the end. The game's name and theme comes from the UK media obsession with fame, celebrity, and the pressures of being in the spotlight, as illustrated by publications such as Heat (magazine), OK!, Hello! and similar. It seeks to play on the notion that any normal person can be thrust into the limelight via reality and talent shows such as Big Brother or The X Factor.