The Analyst Game was developed jointly by consumer psychologist Adam Ferrier and ideas company Saatchi & Saatchi. It was borne out of a realization that a) people love hearing what others think about them, and b) people enjoy having the opportunity to safely express what they think about others. The Analyst gives people the chance to understand their friends and family on a deeper level. In return you'll gain a deeper understanding of how others see you. This boardgame (without a board!) works like this: an Analyst asks questions about a randomly-drawn subject. The Trainee Analysts must provide insightful but not obvious answers about the subject's character. The Analyst must then guess who the subject is. Points are awarded and we move to the next round. Simple ... and fun! The techniques used in this game are used by therapists and advertising agencies when they want to gain a deeper understanding of people, why they do things and what really drives them. For example during the Bush / Gore election campaign, planning departments in advertising agencies asked people if the presidential candidates came to life as cars, what kind of car would they be? George Bush was seen as a Maserati, Al Gore was a Honda Accord. I'll leave it to you to draw your own conclusions as to why! (Taken Directly from the webpage)