The object of the game is to use a strategy that will allow a player to gain the largest profits by the end of the game. Throughout the game players have the opportunity to purchase departments, companies and stores of varied sizes and payoffs to enable them to reach that goal. Contains: Game board, die, 4 pencils, 6 player pawns, money, 70 department cards, 20 store cards, 10 company cards, 25 customer complaint cards, 25 supermarket cards and 1 pad of owner's stat sheets.