Each player has a secret identity decided by random card draw. Identities include Industrial Tycoon, Leisure Tycoon, Newspaper Tycoon etc. The object of the game is to collect 18 share certificate cards relating to your secret identity e.g. oil shares for the oil tycoon. Other cards include wild cards, stock market drop & rise cards, big bang cards (challenge cards) and gold cards. The winner is the player who covers all 18 spaces on his game card or is the only player left after all his opponents are out of the game.