Object of the game is to have the most "Social Media friends" by the end of the day - represented by the game board. Each space represents one hour. Players are given an agree and disagree card - and upon landing on a "Forum" space - are given the choice to vote on a series of statements. Players who match the vote gain more friends, those who are wrong LOSE friends. The landing player gains 15 friends for every correct match. Other spaces include "At home or on the go", "At work", "Upgrade" and "Blog". These all gain or lose "friends". The "Social Media Meltdown" loses all friends, and returns you back to the start... From game description: Pokes fun at our obsession with social media Can you increase your facebook popularity or will you end up friendless Full of hilarious facts on the world of social media