SmartMoolah helps the players to understand some of the monetary incentives set up by governing bodies to encourage households to turn to energy efficient technologies. These incentives are commonly referred to as subsidies. The player with the most cash gets to win the game. A player has to acquire and subsequently declare the most energy efficient chamsuite (i.e. all 8 appliances) that will command the highest subsidy. Since each player is randomly allocated a household income at the start of the game, strategy becomes a key factor in securing a win.