Based on the long-running (1961-65) game show, players take turns choosing prizes. Among these are grocery items, "blank checks"which allow the players to accumulate them in quantity. The individual value of the item is revealed, and the total value is added to the player's score. The player whose score is closer to $10,000 without going over wins. Say When!! is usually remembered for a blooper involving a live commercial for Peter Pan peanut butter.