A comedy card game (sharing a name with the famous internet meme) where you say nice (yet often creepy) things to your panda while poking fun at your friend's panda. You take on the role of a Keeper whose sole concern is to make your Panda so blissfully happy they culminate in a Happy Ending. Unfortunately, the other (jealous) Keepers insist on making fun of your panda in the hopes that it will meet with a Tragic Ending instead. How To Play Keepers take it in turn using Flattery cards to increase their Panda's Happiness or Insult cards to increase other Pandas' Sadness. The deck also includes Therapy cards that can remove Insults from your panda, Zinger cards that make the Insults that little bit meaner, and Mischief cards that allow you to bend the rules. If at the start of their Keeper's turn a Panda has a Sadness of 10, then the Keeper draws a Tragic Ending. If they manage to cheat death, survive and have a happiness of 10 then the Keeper draws a Happy Ending. The first Keeper to draw a winning Happy Ending or the last Keeper with a living Panda wins!