Players take turns giving clues to their fellow participants. Clue givers try to construct one-word clues that will lead others to guess the Proclaim! word. There are up to 3 rounds for each word, and the earlier the round, the more points that are awarded to the clue givers and correct guessers. The more people that guess the correct Proclaim! word, the fewer points that are awarded to each person, so clues must be clever enough to lead players to different possible answers to maximize their score. Creative, tricky ambiguity is the key to the game. Both the clue giver and guessing players have additional opportunities for extra points. For example, if a guessing player is certain they know the Proclaim! word, they yell “Proclaim!”, and roll the dice to determine the number of points to move forward for a correct guess, or backward for an incorrect guess. Also, the clue giver earns a "unique" bonus if the guessing players each give a different answer. Play continues until the first player has successfully advanced to the finish space on the Proclaim! board.