The players collect cuddly toys to present on their shelves. The first player to fill his or her shelf (a separate board for each player) completely is the winner. The main board represents the stores and is covered with face-down toy cards. Players roll a die and move through the stores accordingly (in any direction). Then they have a look at the card on the store they reached - if they want to buy it, they pay one Mark and put the card in front of them (not on their shelf yet!) and refill the store with a new card; if not, they put it back. Once in a while they should go to their home base to put the collected animals on their shelf, because the die also contains a side marked "B": A player rolling a B loses all the toys in front of him/her (but not those in their shelves); these are then put into a large toy box. A player who rolls a B without having any cards in front of him/her, gets all the toys from the box. There are some special cards which can be found in the stores; these give the players extra money or buying options. Players reaching the same store are also allowed to trade cards as they see fit.