Not Rummy at all, but it is a set collecting game. The top left corner of a picture and the bottom right of the same picture are placed in such a way that you can add 9 cards between them to form a finished picture. You draw and play cards to your picture much the same as you would in most card games of this type. The pictures are very nice (see image for a coaching scene for example). The first player to complete a picture, wins.