Like the saying "Manus manum lavat" (washing hands with hands/mutual relationship), connections were of the utmost importance in Ancient Rome. Especially when it comes to starting a new business. You will utilise your network by seeking protection from influential people and having them be your "patron (Patronus)". A patron (Patronus) can set up a banquet and introduce you to others who are likely to invest in your business. Observe the trade route conditions, movement of your rivals, and examine carefully which person you should interact with. The connections you built here will be the cornerstone of your business.