Owch is a game for two or four players based on the classic game Ludo/Parcheesi. Each player takes on the role of a construction foreman (Ollie, Wally, Holly, or Carlie), and each team of two foremen must get all of their workers to the job site to win. Players sitting opposite from each other are partners. Partners can stack their workers to block their opponents, or play cards to impede their progress around the board. Ollie, Wally, Carlie and Holly are four contractors desperate for work for their squads. There's a big contract up for grabs and it goes to the first team on site. The contract is too big for one squad and so Ollie has tams up with Wally and Carlie has teamed up with Holly. Times are hard and Ollie, Wally, Carlie and Holly will stoop to any kind of underhand skulduggery, obstructing and back stabbing to get the job.