The aim of the game is to receive as many like points as possible. In each round of the game one of the players becomes The Client. The Client gives a brief valid for all the "Agencies" (the other players), and then puts on the table a set of random "Visual Cards" each one showing a picture. Once the brief is established, each Agency has to propose a creative and effective moodboard, able to capture the fascination (and therefore the likes) of The Client, using some of the Visual Cards taken from the table . A game lasts as many rounds as there are players (each player plays the role of the client once). At the end of the game, each player adds up the number of likes received and whoever has the most likes wins the game.