Players start with a company and are placed in a random city. They have a limited time before retirement to increase their share portfolio which will add to their score. The player can move clockwise around the city conducting different actions as well as travel to different cities. With these actions the player can attempt to gain capital for their company in order to purchase shares of their own and others' companies. The main method of gaining capital is to have other players and NPC consumers utilize the player's properties either by landing on them or purchasing the good or service they provide. Players can set prices to utilize their property which can create price wars. Legislation at the capitol building can also be changed to limit prices set for specific industries.