Build your media empire! The Media Mogul owns all of the assets in one of the 6 Markets. Invest in real media assets by blind bidding against other players. You'll need a range of TV channels, radio and magazines, to corner one of the 6 Markets themed by content eg. fashion, arts, mens', music It's a bit like poker - with lots of emotion raising eye contact etc and the thrill of gambling. And it is cool buying up MTV, Channel 4 and Hello! no matter how much of an anti-media guru you are...