Magination is a game where you are in charge. You can think of Magination as a deck of cards, where you can play a variety of different games. But unlike a deck of cards it’s much easier to be creative with the way you play. By experimenting with the pieces you will easily find fun and creative ways to enhance your gameplay. You can play games like magnetic golf, curling, air hockey or find new games never seen before. You can also use the magnets to build magtastic structures, either to use in games or to build new creations. Magination will have an online community where the game can evolve. You will be able to find games, rate them and upload your own, and never run out of awesome ways to play. We know you guys will find more creative ways to use Magination than we ever could, which is why we’re handing the control to you. You vote on the best design for new pieces, making Magination completely user-driven. To make sure it grows into something personal for you, it will be possible to mix and match the pieces and colors of your choice, and easily expand the set you already own.