From the Box: "June, Quincy, Annie and Leo all need your help to make a match! Pick out pieces one by one and try to fit the shape into your card. Was it a match? Yes! Great work. The first player to fill their Little Einstein card is the star of the game! First, look for a shape that fits into your gameboard. Then flip the piece over to see if you’ve made a match. Match & play along with The Little Einsteins!" A closer look at the game reveals that players choose a shape that matches an opening in their gameboard. Then they flip the piece to see if they also have the matching number and color. That is, they are matching shapes first, then color and number. Memory comes in to play when they put a piece back down and choose a new one.