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You play the CEO of an automobile company and you will need to locate and grow your business in 5 continents to become the richest CEO. Each player takes charge of a car manufacturer (Citroën, Ford, Volvo, Porsche, Jaguar or Alfa Romeo) and get a start capital of $ 3,000,000. A table shows the price of manufacturing plants and the sale price of cars in every moment of the game. The game is divided into 2 parts. In the first part you locate your plants in different continents. For the second partyou engage in sales of cars. Players will attempt to sell at the best price. Everyone receives 7 special cards player that they can play to get an advantage (advertising etc.), players can also cooperate in order to counter another opponent. The winner is the one with the largest capital (factories and cash).