How do you make a game about the great city of Lakeland, FL? While it's impossible to include everything, we jammed all the LAKELAND we could into this box. It's full of family fun, outdoor activities, Florida history and of course... lakes, a little something for everyone! Looking for a fun way to experience Swan City? Here's a quick idea of how to play! Buy your favorite LAKELAND properties, increase your rent by collecting City Blocks and trading them in for Keys to the City. Sound easy? Well, add in some traffic jams, property tax and parking fines and it gets a little more difficult and a lot more fun! Get your game on! So choose your token and advance to GO LAKELAND! You may soon be the Mayor...or out of the game for eating too much pizza at the Silver Moon Snack Bar.