L.E.A.D. stands for Lead Everyone Against Discrimination. Inspired by the Tower of Babel, this board game has players use of multi-lingual lead types salvaged from an ancient print shop in Ipoh in the formation of a tower, while describing Malaysia's captivating heritage. Character cards depict people in a variety of different traditional styles of dress, and feature the a border of the words "Lead Everyone Against Discrimination" in 4 different languages, representing the melting pot nature of Malaysia. Win the game by building the tower of lead types till it's completed with one lead type standing on top of the tower. "Through this game, The Alphabet Press (TAP) hopes to enlighten more people on the history of letterpress printing in Malaysia and at the same time, highlight the diversity of languages spoken in this country – which has led to the existence of and need for these multi-lingual lead types."