This is a dairy-themed roll-and-move game published as a promotional vehicle for a large Dutch dairy cooperative, Zuidelijke Melkbedrijven (ZM). The 66-space track starts in the bottom right corner and winds in various directions toward the "ZM meadow" in the center right, where happy dairy cows graze. Various spaces along the way offer bonuses or penalties, and of course the first of the smiling, milk-drinking children to make it to the meadow wins. The game box and board are not dated, but the HONGS website (Historisch Overzicht Nederlandse GezelschapSpellen or Historical Overview of Dutch Boardgames) dates it to 1968.