Start with a blank canvas. Then fill your streetscape with niche businesses of your choice, from craft pickleries to modern speakeasies. Will you construct a culinary empire? A nightlife epicenter? Or something else entirely, marked with your own brand of wit and wisdom? Over 100 unique businesses and a wide variety of game-changing “reality” cards. On their turn a player rolls a custom die, taking the resulting action. Then they may build a property if they have one that is valid based on the size of their neighborhood. Once any player has 10 properties, the end of the game is triggered and the person with the most Hip Points and Destination bonuses wins.