The game can be played by 2 to 6 players. Goal of the game is to collect 6 Heineken stars as fast as possible. You collect a star by answering a question card right. The questions are about the history of the beer and about Heineken. That's how players learn about Heineken. The board is a worldmap. This is how players travel from continent to continent. To illustrate what kind of export product Heineken is. Heineken the game is educative, enervating and fast played!