Grand Cru represents the best locations for a vintner to create and cultivate wine. But creating great wine and running a successful vineyard requires much more than just a great location. Patience, dedication, and a good understanding of the market are all needed to be profitable. As ambitious vintners, the players attempt to run new vineyards located at the best sites available. As with many new businesses, starting up is very difficult. For cultivation and operating of their new businesses, the players will need to rely on loans from the local bank. Money is tight and wise investments will also help with the costs of the business. There is a need to observe the cellar and balance long-term strategies against short-term interests for running a successful vineyard. Far-sighted planning and skillful timing are keys to success. The game ends when the first player is able to pay off all of his loans. Only then do the players find out which vintner has the most profitable vineyard to win the game. A votre santé!