The players are farm owners in the rural United States of the 1960s. By growing crowing crops, raising cattle, selling grain, and efficiently managing resources, farm owners strive to have the wealthiest (or least in debt) farm at the end of three years. The game is presented as a farm simulator, designed to help farmers learn more about the business of farming and train them to make successful business decisions. Many of the instructions are actually advice that could be applied towards running a real farm, and the box cover advertises, "Test Farm Plans, Teach Better Management, Learn Farming Methods".