Fantasy Franchise is "a real estate game where players purchase franchises, lease space in central Florida malls, and eventually purchase the malls themselves!" The malls feature "everything from movie theatres to Mall Security. Nearly all the names are tongue in cheek." The names of the stores and movie posters feature puns and parodies of popular brands such as "Taxi Driver II: My Fare, Lady!" and "While You Were Sleeping... the Movie Ended" All quotes are taken from the designer's website.