From the box (rules printed on bottom of box lid) "Object of the game-To be the first player to tour the state of Iowa and cross the finish line. He therefore is named the winner." This is a simple roll and move game featuring a map of the state of Iowa. There are two decks of 16 cards with basic information on Iowa which must be played when pawns land on various spaces. The game was published by Hesse Limited, of Sioux City Iowa in 1979. Hesse Limited was owned by Hessco Limited.