Goal: Be the first to dominate the market (gain more than 50%) 1. Players start with 20 chips (used as markers) and 15.000 money units, acting by turns 2. Your company is busy launching new products into the market; move your token by rolling the die; depending on the area you enter you may A Collect information (card), the more the better, but with increasing costs (buy) B Draw a 'chance'-card 3. If you think that you have enough information about a special product you want to launch you may announce to do so - tempting your fate: the higher the amount (=percentage) of knowledge you have the better your chance to score (=placing chips to dominate); otherwise you obtain a penalty 4 Games ends with domination or bankruptcy of a player