Against the background of the history of the City of Lokeren (a city in Flanders, Belgium) players try to acquire local products (pigs, hares, hats, linseed, corn, turnips) and sell them on the market. With profits made on the market players can construct buildings or improve their modes of transport (cart, horse and cart, truck). In the meantime players can obtain title deeds and chance cards which are worth victory points. The one with the most victory points at the end of the game wins.