Criss Cross Quiz was a quiz programme that combined the game 'Noughts & Crosses' with general knowledge questions and aired on the ITV network for ten years from 1957- 1967 and was produced by Granada Television. The show was based on Tic Tac Dough in the States. The game was basically the same as the American Tic Tac Dough. Two contestants played the game with the champion playing cross ("X"), and the challenger playing noughts ("O"). They faced a Noughts & Crosses (Tic Tac Toe) game board of nine subjects. Player take turns (starting with the champion) picking categories and answering questions in those categories. Correct answers placed his/her symbol in the board and adds money to the pot; the centre box was worth £40 while the other boxes were worth £20. First player to get three in row (across, up & down or diagonally) wins the game and became champion.