From the introduction: Cliché is a GM-less roleplaying game. This doesn’t mean that no one’s in charge, in fact, it means that everyone’s in charge. Everyone is going to take turns giving a pitch to a board of directors. This could be a pitch for a movie, a book, a video-game, an interactive cereal box, anything. The catch is that this pitch is going to be based entirely on genre clichés that you and your friends will come up with.