Accept and present demanding personal challenges, moral obligations and financial considerations. Players attempt to build a viable, ' friendly ' financial empire within the constraints of a constantly changing inflation mechanism whilst resisting player takeover bids and personal challenges. Unlike Monopoly, Cash Flow allows for all players to ' be in the game ' at all times, even when they are without assets or cash. Players are always participants rather than just seat dwellers; unlike Monopoly when one person gets ahead. Intriguing challenge cards allow players to constantly challenge each other player, at any time, thereby Cash Flow is not just about cash management and acquisition. Players are also personally challenged to develop or destroy personal relationships, within a time limit constraint, rather than employ a "one grabs all" style. Even the most modest underdog can get up and win like the proverbial hawk / phoenix. The Number 1 selling game in South Australia during its limited Australian Release. Cash Flow sold across South Australia and Interstate ( QLD, NSW & VIC ) and still holds the auspicious record of selling 10,000+ games in just over 2 weeks. The local market was designed and in place to support the overseas promotion / marketing of the game; based solely on the South Australian test market results, Cash Flow was assigned under master licensee over 6 continents, within one year of making its test market debut - making it one of Australia's most successful games ever.