In Buy! Buy! Buy!, players navigate a maze of different coloured shapes. Special dice depicting the possible shapes determine which paths are available to the players. Each die result can be used any number of times per turn, so long as each move is legal. Along the way, tokens are collected and redeemed at stores for merchandise. The first player to collect one of each commodity and return to the start position wins. The game is shipped in a cardboard tube, with the board printed on vinyl rolled inside.