Brand$tanding is an improv card game where players BUILD insane business brands, PITCH them to the other players, and WIN by getting the other players to invest in their Brand each round of play. The core set includes three way to play with more promised in future expansions. Every mode of play involves drawing prompts from an INDUSTRY deck which has different types of businesses and a DEMO deck that has different odd decks. There are over 2000 possible combinations in the core game for tremendous fun and replay value.