Bid It Right - The "Price is Right" Game "Everyone who watches 'The Price is Right' show on TV, will enjoy playing Bid It Right at home. The object of the game is to out-guess the bid your opponents will make and win prize money." Each player has 15 bids cards from $10 to $150. Each turn a prize with value from $10 to $150 is turned up. Every player places a bid card. The highest bid takes the prize and all bid cards used are discarded. If there is a tie for the highest bid the lowest bidder takes the prize.