From back of the box: Each player is a dealer in new and used cars. Players compete with each other to make car sales. There is a lot of friendly Wheeling and Dealing as players try to earn enough money to buy the Ultimate Car. A roll and move game where players aim to earn enough money to purchase a BMW and have it complete a lap of lap of the board. The includes opportunities to interfere with trades and sales other players are attempting to make. This represents the car traders competing to get a sale by offering a discount.