The goal is to rise your firms stock times 20 it was at the beginning of the game. The whole game is a cross-breed from Monopoly and Cashflow. Each player gets one firm at the beginning of the game and starts to develop it step-by-step by moving from the developers track to the wall street track and from there to the win. During the game you do a lot of selling and buying, going through business schools and paying fines to other companies. You win the game when you have raised the stock value 20 times. --description from publisher