The object of this game is for the players, using dice and playing pieces, to travel on the game board from a Residence Square to the shopping locations shown on their shopping lists. The first player to return to his residence with travel cards for all locations on his shopping list wins the game! Game board is map of Fall River, MA depicting roads, highways, places of interest, businesses and billboards. Businesses used this game as an advertisement. Came with coupons for businesses advertised.