The object of All About Town is for players, using dice and playing pieces, to acquire 8 Travel cards by moving around the game board. You can adjust the length of the game by changing the number of collected cards required to win. Players can acquire money from Banks and Money Spaces. Surprise Spaces allow players to draw Surprise Cards that provide money, movement, both or cause them to lose a turn. Whenever a player acquires a Travel Card, another one is turned up. All About Town: Columbia, South Carolina appears to have been sponsored by Columbia, SC businesses. Ads for various business appear on the rulebook, Surprise Cards, Travel Cards and money, some with addresses and phone numbers to those businesses. For instance, the money features: $1 Sandy's Famous Hot Dogs, $2 Best Western, $5 WCOS 98FM AM14, $10 Blue Cross Blue Shield of SC, $20 WXRY FM93, $50 C&S, $100 WSCQ Stereo 100, $200 Jewelry Warehouse. A full Participant Listing appears on the back of the rulebook. According to the rulebook, coupons were also included.