The game comes from First Quench's 'Vision 2003' customer service initiative for managers and assistants. Most of the components in The Alchemy Set are team-building exercises in which goals are set to improve the reputation of the First Quench Brand. However, one component is a simple game based upon snakes and ladders, where poor customer service and attitude result in going down, and good customer service and attitude result in going up. The components are nicely produced, but the Alchemy strategy was abandoned after only a few months.